Promotional products are products embossed with a logo or trademark and distributed either free of charge or with a small cost to promote an event, brand, or corporate identity. These promotional products, which can also be informally known as promo items, freebie, swap, trinkets, or giveaways, are widely used in both advertising and sales. Corporate businesses are increasingly using such promotional items in order to enhance brand awareness among their customers and thus increase the chances of future customer loyalty and purchase.
A wide range of promotional products are available to meet the diverse needs of marketing and promotional business gifts. Promotional mugs, for example, are very useful tools that can be used by business people to promote their brands. Companies can imprint their company name and contact information on these promotional mugs using the popular laser engraving process. The imprinted information can appear on the front or the reverse side of the mugs and can include the company logo, name of the company, and message. Mugs bearing imprinted messages can be given to employees on retirement, during conferences and trade shows, and at meetings and fairs.
Another type of promotional item is the pen, which is widely used as a promotional gift among consumers. A pen is a writing tool that is always in demand because of its versatility. Promotional pens may be imprinted with the logo of the company or the name of the individual who receives the gift from the company. This type of pen is a good choice for advertisers because it has high end quality, durable feature, and high marketing potential. Promotional products such as pens have high direct mail response rates, as they are used in almost every moment of the day by the end buyers.